Google Shopping is a powerful tool that can generate highly targeted traffic to eCommerce brands and help increase sales at a lower cost. ViewPointInnovators marketing agency provides Google management services to both new and established eCommerce brands.
Google Shopping is a platform that allows eCommerce brands to showcase their products in front of a relevant audience. The platform uses algorithms to match products with searchers’ intent and displays results accordingly.
Google Shopping is part of the larger Google Ads platform, which advertisers use to create and manage search, display, video, and app ads.
Google Shopping can be an eCommerce brand’s best friend, as it allows them to put their products in front of people who are already interested in what they have to offer. Google Ads also provides eCommerce brands with valuable data and insights about consumer behavior.
eCommerce brands that are not using Google Shopping are missing out on a valuable opportunity to reach and engage with consumers. Google Ads is an essential tool for eCommerce businesses that want to succeed in the digital age.
There are many benefits of using Google Shopping for eCommerce brands.
Some of these benefits include:
With Google Shopping, your eCommerce brand can get more exposure as your products will be displayed in front of potential customers who are actively searching for what you sell.
Once potential customers are directed to your site via Google Shopping, you have a better chance of converting them into paying customers. Google shopping ads conversion rate is usually better than advertising on social media.
Research has shown that shoppers who use Google Shopping tend to spend more money per order than those who do not. This is likely due to the fact that they are able to find exactly what they are looking for, and are more likely to add items to their cart when they know they are getting a good deal.
Google Shopping Product Listing Ads (PLA) are the most common type of ad used by eCommerce brands. These ads feature an image of the product, the price, and a link to the product page.
PLA’s are the most common type of Google Shopping ad and are what most eCommerce brands are familiar with. PLAs feature an image of the product, along with the price, online store name, and a short description.
Dynamic remarketing ads are targeted to shoppers who have already visited your website. These ads feature products that the shopper looked at on your site, and can be customized to include personal messages.
Showcase Shopping ads are designed to promote multiple products from an eCommerce brand at once. These ads feature a collection of products that are grouped together based on theme or category.
Each project begins with an audit. If you have never used Google Shopping before, we will set up a new account. If you have an existing account, we will analyze your current state and determine areas of opportunity.
Next, we will optimize your product data to improve your chances of ranking higher in Google Shopping feeds. We will also look for ways to improve the quality and quantity of your product feed. Feed management is an ongoing process that requires continual optimization to achieve the best results.
After your product feed is optimized, we will conduct keyword research to identify the best keywords to target and the negative keywords to avoid. We will also make recommendations for improving the performance of your keywords in the Google Shopping management software.
Once your product data is optimized, we will create ads that feature specific products from your website. We will then set up targeted campaigns to make sure your ads are being seen by potential customers who are interested in what you have to offer.
Ranking on Google Shopping can be extremely competitive. We will work with you to come up with an effective bid strategy that will help you get the most out of your campaign while staying within your daily budget. Bid management is an ongoing optimization process that requires continual tweaking to get the best results.
ViewPointInnovators has a team of experts to take care of your Google Shopping campaigns. We provide daily conversion rate tracking so you can always check on the progress and effectiveness KPIs are hitting, as well monthly reports to show what we accomplished and areas of improvement for the next month.
How much it would cost to outsource your Google Campaign management? The answer depends on the size and scope of your campaign. ViewPointInnovators offers flexible pricing options that are based on the ad spend on Google Search ads.
For example, if you spend $5,000 per month on Google Shopping, we will offer you a custom pricing package that is tailored to your needs and budget.
At ViewPointInnovators, we offer affordable pricing options that are tailored to meet your unique needs and budget. To learn more about our services and receive a free quote, please contact us today.
Google Shopping is a platform that allows eCommerce brands to showcase their products to potential customers. Shoppers can browse and compare products, and then be directed to the brand’s website to make a purchase.
When someone searches for a product on Google, they may see Google Shopping results at the top of their search results page. These ads will feature a product image, price, and link to the brand’s website. To create effective Google Shopping campaigns, you will need to carefully optimize your data feed and bidding strategies based on your goals and budget.
There are several different types of Google Shopping ads available, including product listing ads (PLA), local inventory ads (LIA), dynamic remarketing ads, and showcase shopping ads.
You can increase conversions and ROI by targeting potential customers who are already interested in what you have to offer. Many shoppers are drawn to Google Shopping ads because of the convenience and ease of use, as well as the ability to quickly compare prices.
Additionally, google shopping management services can help eCommerce brands maximize their results and beat their competitors.
The main drawback of Google Shopping is that it can be quite competitive and expensive, especially for larger brands. Additionally, if your data feed or bid strategy is not optimized properly, you may not see the results you are hoping for. However, with the help of google shopping management services, you can minimize these risks and maximize your results.
ViewPointInnovators has been in the eCommerce business of driving quality traffic to eCommerce sites for over 5 years. We have the experience and a team of google shopping experts to help you succeed with your Google Shopping campaign. When you work with us, you can expect:
If you are ready to take your eCommerce brand to the next level with Google Shopping, contact us today to get a free, no-obligation consultation!
After about 30 minute call, you will walk away with new ideas at the very least.
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