We will run ads to your store and you'll be profitable in 60 days. If you're not, then you get the next month for free.
With over 2.5 billion monthly active users in 2020, Facebook remains the king of social media platforms. According to Forbes, the average Facebook user spends around 58 minutes a day on the app.
Businesses all over the world are using social media marketing to increase their brand awareness and grow their customer base at a predictable rate and cost.
As an eCommerce business, you should be looking to maximize every possible channel to stay competitive over the long term.
Even though experienced marketers make it seem easy, setting up successful Facebook and Instagram campaigns requires a wide variety of skills, ranging from marketing and sales psychology to technical skills involved in operating the platform.
The best way to minimize the risk of wasting money on Facebook Ads is to hire a Facebook ad agency that’s specialized in working with eCommerce businesses. This way you can be sure that you’re getting the best bang for the buck for your budget.
After running Facebook Ads for some time, you’ll begin to start seeing monthly and quarterly trends. This means you’ll be able to forecast future growth for your business.
This can be hard to achieve if you don’t have a thought-out marketing strategy that drives your ad campaigns. Predicting trends will also help you to keep down your Facebook advertising costs.
When your average cost per acquisition has been established, it’s possible to multiply similar results at a larger scale. For example, if you invest $1000 and get $2000 back in sales, you can reinvest the $2000 to get $4000 back and so on.
Getting to this point requires relentless testing, continuous Facebook ad development, and constant tracking of the ad performance. This is exactly what our Facebook advertising agency is designed to do.
In case your products are out of stock, there’s a logistical issue, or a problem with the supplier, we can cut back on the spend until your issues get sorted out. This way you’ll avoid potentially dissatisfied customers and stay on track with your production volumes.
If you run advertising on Radio, TV, newspapers, etc. it’s possible to measure the lift in revenue, but you’ll never know 100% exactly what copy/offer/creative brought the sale. Facebook tracking allows us to attribute sales with very high preciseness, which means we can constantly improve on the working adverts to improve them further.
Many marketers have misconceptions about what a Facebook ad should look like. The thing is, depending on the offer, each ad should be made with a specific goal in mind.
It’s important to understand your product and how it relates to your target audience. If your eCommerce business has a proven product-market fit, then Facebook advertising just fills the gap by showing your target audience the right information and a good offer at the right time.
It’s difficult to know what types of ads work when you’re not experienced in working with Facebook ads daily. This can eat into your ad spend by a lot simply because the wrong ad types are being used or faulty custom audiences are selected.
Hiring a Facebook Advertising Agency that’s focused on eCommerce will guarantee that your advertisements will be built the correct way from the ground up.
You’ll be able to save countless hours of testing by having your ads written and structured by a team that works with eCommerce businesses daily.
The most important part of any advertisement is the offer behind it. No matter how good you are at optimizing and testing, a weak offer or sub-par positioning will keep your social media advertising from succeeding.
Our marketing team will give you helpful insights on how to position and restructure your offer so that it becomes irresistible to your audience. That means you’ll be seeing a higher conversion rate on both the CTR and the conversion rate of your online store.
Even though there are a plethora of proven Facebook marketing tactics, not every one of them is going to suit your business. Each product, each target audience, and each sales process are going to be unique to some extent.
We’re going to help you refine your Facebook advertising funnel by analyzing your competitors, your target market and establishing a solid customer persona.
This way we’ll be able to refine your ad copy, marketing messages and be able to use relevant tactics at the right time.
Most Facebook marketers face the issue of scaling an ad account at some point. What often happens is that when you begin raising budgets, your profitability dwindles. The same ads that worked at a smaller scale, just can’t seem to work at a higher level.
To be able to truly scale your eCommerce ad campaigns with Facebook Ads, it’s important to maximize the LTV (lifetime value) of your customers. This way you’ll be able to spend more on acquiring a new customer, knowing that the revenue will stabilize in the future.
With the help of ViewPointInnovators, you’ll be able to unlock profitable ads at scale. Over time we have developed proprietary systems that assist us in the data-gathering phase and help us to filter out the most promising audience – copy – creative combinations, that are systematically proven to perform at scale.
Copywriting is one of the skills that can make or break a Facebook ad account. A high-performing piece of copy is well-researched, in touch with the target audience’s needs, and uses the appropriate style of language depending on the context.
Many businesses we encounter don’t see the benefit of good copywriting right away, but let’s put it this way: when you are spending $10 per 1000 impressions and your CTR (clickthrough rate) is 1%, you’ll be getting 10 clicks for $10.
Now, if your conversion rate is 3%, you’ll be making 3 sales per 100 visitors, which means your CPA (cost per acquisition) is going to be roughly $33.
If by improving your copy you get your CTR to 1.5%, you’ll be getting 50% visitors for the same amount of budget spent. This means your CPC (cost per click) will be $0.66, and your CPA will be lowered to $22.
Imagine spending a third less on getting new customers through the door! That is the power of well-researched and strategic copywriting.
And with The Right Team, It Can Be Done Profitably in Less Than 3 Months…
ViewPointInnovators’s mission is to become the #1 eCommerce marketing agency in the world by cutting through the noise and providing value-packed, transparent, and performance-based advertising services.
We’ve removed the risk for our clients by shifting to a flat fee + performance-based pricing model. We guarantee that your sales will increase, or you get your money back.
Every business needs a reliable marketing machine where they can confidently spend $1 and see $2, $3, $5, $10 in return. Without systems like these, it becomes difficult to scale your operations and predict sales volumes.
Every ViewPointInnovators’s client has a customer acquisition system custom-built for their needs, where every dollar invested gets a 3x-10x return. With this kind of certainty, you’ll be able to scale your brand at the pace that you feel most comfortable at.
Rapid scaling of Facebook advertising often causes our clients to become unable to keep up with the drastic increase in sales.
An increase in the volume of sales and profitability happens as a byproduct of scaling up the cold advertising budget and becoming omnipresent amongst previous customers, thus getting your product fulfillment team busy within days.
It’s no secret that a big chunk of your success is going to be dependent on your ad creatives. The ad creative you use should be optimized specifically to the platform you’re using for advertising and each platform has different characteristics and parameters to take into consideration.
eCommerce is a unique beast in the advertising world because you have so many options to choose from when creating content assets.
The main purpose of all these assets is to help you reach more customers and attract their attention, which means utilizing each platform’s features to the fullest extent possible.
You want strong images that are going to catch people out in the news feed, a video that showcases your product in action, and compelling copy that will convince them to click.
Our team is constantly collecting and building a list of creative styles for eCommerce that are proven to convert on the Facebook ads platform. This allows us to have one huge database of knowledge that all of our clients can benefit from.
We will show you exactly what content assets you need to create to get started.
Due to the complex nature of Facebook Advertising, you can’t just place your company name or advert into the ad title and expect stellar results.
The ad copy should be well thought out and written in a way that directly appeals to your target audience, which leads back to our point about knowing exactly who your audience is.
We have a list of effective ad copy formulas that will allow you to build an image for your brand that people will remember and look forward to seeing. These are tested ads our team has used with great success on our own brands and we know this is the winning formula that you will need, too.
Before spending any money on your social media advertising, we lay the ground for success by going through a process called Essential Analysis, Research, and Copywriting (ARC). The ARC enables us to gain a profound understanding of your industry, competitors, true metrics, and your ideal customer. During the ARC we also explore your current sales systems to find any discrepancies and seek to fix them as soon as possible. This allows us to increase the conversion rate of your sales processes and establishes the groundwork to maximize your advertising budget and return on investment.
Once we’ve established a profound understanding of your industry, competitors, true metrics, and your ideal customer persona, we begin working on the first version of your ads (this all happens within 5-10 days of signing up). When the first version is ready and approved by you, we then publish it on the Facebook Ads platform. This is where Iteration Blueprint begins: we begin collecting data on what works and what doesn’t. With this data, we’ll have numbers behind our next decisions, and we’re able to start launching new iterations that become more scalable and profitable. While implementing the Iteration Blueprint, we’re also building up your structured paid traffic funnel, which takes your potential customers down a specific path that has the end goal of a prospect making the purchase.
After testing and re-iterating based on the data we collect, we’ll hone in on your ideal customer, know exactly what motivates them to buy and where they convene on social media. At this point, we’ll have the statistics and metrics to forecast profitable ROAS (return on ad spend) and the confidence to start ramping up the advertising spend heavily. This is where you’ll see the seven-figure revenue numbers come in.
We lower your CPM’s, increase your CTR’s and elevate your ROAS by focusing on the following areas:
First, we analyze what is currently working on the platform to find out which ads are performing well for other companies in a similar industry as yours.
Second, we analyze your highest converting ads and ad sets to determine if there are any quick wins you might be missing out on because of technical mistakes.
Thirdly, we explore the areas of concern (and opportunities) with your website to find out where customers are exiting your eCommerce funnel at a high rate, causing a low conversion %.
Incorporating this data into your ads will give you the highest ROAS (return on ad spend) and allows us to make strategic suggestions to improve your ads and reduce the cost per conversion.
Email marketing is a must-have when it comes to growing your eCommerce business. It can be used well in conjunction with Facebook ads because it allows you to build relationships over longer periods, and convert potential customers who aren’t ready to buy right away.
A well-thought-out email campaign will increase customer loyalty, which will also lead to achieving better results on the Facebook Ad platform.
Experimenting with Google Ads in tandem with Facebook Ads can lead to a much higher ROAS when done correctly. This is because it will allow you to cover a very wide net of people who are searching for the features and benefits your product provides and will protect your branded searches from your competitors.
Not protecting your brand on Google will allow your competitors to sneak in and leech off of your success. Luckily these branded searches aren’t expensive to cover.
Find out more about our eCommerce Marketing Solutions!
Facebook Advertising is a key component to any successful eCommerce business that is looking to scale. You need to stay ahead of the curve with the latest trends in Facebook advertising, which means investing time and money into staying up-to-date on these changes and how they affect your ads.
Our team has years of experience in this field and can help guide you through all aspects of Facebook Ads, from strategies for increasing ROAS (return on ad spend) to specific creative styles that convert on Facebook and Instagram. We know what works best because we test each strategy out extensively on our in-house brands before implementing them for our clients; so when we a suggestion, we know it has a high chance of working out.
Our Facebook advertising experts know what works and can help your company get the most out of each and every dollar you spend on digital ads.
If you’re not getting the results you want from your current Facebook ad agency or would like to see if we could do better, feel free to contact us for a FREE consultation where we’ll take the time to understand your business and discuss how we can be beneficial in increasing your revenue.
Remember: You do not pay a single cent we deliver profitable results. This is something no other agency can offer because they cannot deliver profitable results at scale.
*Offer is valid for businesses with a proven product-market fit.
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