eCommerce Marketing Solutions

Marketing Solutions For The Growth of Your eCommerce Business in 2022 And Beyond

eCommerce marketing is a powerful tool for businesses of any size looking to bring their product to the digital world. With online marketing solutions such as social media advertising, Email marketing, and PPC campaigns you can drive brand awareness and more sales!

However, creating and executing a successful online marketing plan can be difficult, time-consuming, and at times complex to manage. That’s where ViewPointInnovators internet marketing agency comes in.

Our eCommerce marketing agency provides businesses with the tools and resources needed to create, execute and manage a successful online marketing plan across various marketing channels.

What are the eCommerce marketing solutions?

eCommerce solutions are tools and services that help businesses promote and sell their products or services online. Some of the most common e-commerce marketing solutions include:

Email marketing

Email marketing is a process of sending targeted email messages to potential customers or already paying customers in order to promote a product offer. Email marketing can be effective in reaching a large number of people quickly and inexpensively. Building email lists takes time though, so it’s important to start building them as soon as possible.

Content Marketing

Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to create content that people will want to share, which will then help to increase your brand awareness and drive relevant traffic to your website. This type of marketing can include blog posts, articles, infographics, videos, and social media updates.

User-Generated Content

User-generated content is any content created by customers or fans of a product or service. This can include blog posts, reviews, comments, images, videos. UGC can be a valuable tool for your eCommerce business, as it helps to build trust and loyalty with customers. In addition you can use this content in paid marketing(as advertisements). UGC videos have been shown to be highly effective for advertising on Facebook and TikTok.

SMS Marketing

SMS marketing is the process of sending text messages to customers or potential customers in order to promote a product or service. SMS marketing can be very effective in reaching a large number of people quickly and relatively inexpensively. SMS marketing is still quite underrated and has a lot of growth potential in 2022 and beyond.

SEO Services

Search engine optimization (SEO) is the process of improving the ranking of an online store on search engines such as Google, Yahoo, and Bing. By improving an eCommerce website’s ranking, it becomes more visible to potential customers who are searching for your products. Although it takes a long time to rank for keywords, it will pay off in the long run to get free organic traffic.

Social Media Marketing

A form of content marketing used on social media websites such as Facebook, Twitter, and TikTok to promote a product or service. Social media marketing can be an effective traffic method to reach a large number of people quickly.

Influencer Marketing

eCommerce brands partner with influential people on social media to promote their products or services. Influencers can be very helpful in promoting a product or service to their large following and can be an effective way to reach a new audience. The key is to find influencers that have a target audience that fits your eCommerce brand. If you are just starting on your eCommerce journey, it might be easier to work with micro-influencers in your niche and expand from there.

Other eCommerce Marketing Services We Offer

Pay-per-click Advertising

Pay-per-click advertising (PPC) is a type of online advertising where businesses pay a fee each time one of their ads is clicked. PPC(like Google Ads) is a great way to get immediate traffic to your online store. PPC campaigns should be closely monitored and tweaked as needed to ensure that you're getting the most bang for your buck.

Campaign Management

Plan, create, execute, and optimize your marketing campaigns from a single platform (like Facebook, Google, Tiktok, Instagram, Snapchat, Pinterest, etc). Campaign management encompasses everything from audience research and targeting to creating the ad or post, tracking conversions, and analyzing results.

Analytics and Reporting

See how your marketing campaigns are performing and make data-driven decisions to improve performance. Analytics and reporting can help you understand which digital channels are driving traffic and conversions, how much revenue each channel is generating. Data-driven approach can also help segment audiences, reduce costs and make optimal decisions.

eCommerce Branding

eCommerce branding is the process of creating a unique name, design, and message for a product. A strong brand can help differentiate an eCommerce business from its competitors and create customer loyalty. A well-branded business will also be more successful in paid marketing campaigns.

Conversion Rate Optimization

Conversion Rate Optimisation or CRO is the science of increasing the percentage of users who perform a desired action on a website. It’s about making sure your first impression is so good that customers are compelled to 'hit' add-to-cart. CRO can be accomplished by improving the website design, structure, usability, and copy of your website. Web design is one of the most important factors that influence a visitor's decision to stay on your website or leave. Most eCommerce websites benefit from CRO to some degree.

How Can eCommerce Marketing Services Help Your Business?

REACH A WIDER AUDIENCE

By leveraging the power of the internet, you can target buyers all over the world with much lower risk than traditional marketing methods(like TV, print, or radio).

REDUCE MARKETING COSTS

An eCommerce marketing company can also help you reduce your marketing costs by automating many of the tasks involved. For example, email marketing can be automated to send out a series of targeted messages to potential buyers.

AUTOMATION

Almost all the tasks involved in ecommerce marketing can be automated, which can save you a lot of time and energy. Automation can help you focus on more creative tasks, like strategizing and improving your campaigns.

GAIN INSIGHT INTO YOUR AUDIENCE

Marketing analytics provides valuable insight into who your customers are, what they want, and how they interact with your website or product. This information can help you make informed decisions about what marketing campaigns to focus on, and improve your overall marketing strategies.

INCREASE ECOMMERCE SALES

Providing a great customer experience is essential for any business. An ecommerce marketing agency can help to improve satisfaction levels, increase loyalty and encourage word-of-mouth marketing.

IMPROVE CUSTOMER SATISFACTION

DATA-DRIVEN DECISIONS

An ecommerce marketing service can provide you with detailed, real-time data that can help you make informed decisions about your marketing efforts. This data can include information on who is buying your products, where they are located, what they are buying, and much more. As more and more businesses shift their focus online, the demand for ecommerce marketing services continues to grow. A digital marketing agency can help you increase online sales, boost productivity and improve customer satisfaction. By choosing the right provider, you can maximize the potential of your ecommerce store and take your business to the next level.

BOOST PRODUCTIVITY

With an eCommerce marketing strategy in place, you can free up time and resources to focus on other important aspects of your business. This can lead to increased productivity and improved profitability.

Tips for Optimizing Your Digital Strategy For Better Results

There are a few key things to keep in mind when optimizing your eCommerce marketing strategy in order to achieve better results. Here are some tips to help you get started:

Make sure your website is optimized for mobile devices. About 80% of traffic comes from mobile devices, so if your website isn’t optimized for it, you’re missing out on a lot of potential paying online shoppers. Fortunately, if you use Shopify, Wix, or Woocommerce, most of their website templates will be optimized for mobile devices by default.

Use targeted search engine optimization (ecommerce SEO) techniques to ensure your website appears as the top result for relevant keywords.

Use data analytics to gain insight into your customers’ behaviour and preferences. This information can help you fine-tune your digital marketing efforts for better results.

Experiment with different marketing channels to find what works best for your business. Conduct analysis of your customer data in order to better understand who your target market is and what they need.

Use compelling copy to generate interest in your products and encourage buyers to take action.

Optimize your product pages. Your product pages are another critical part of your marketing strategy, so make sure you optimize them for maximum conversions.

How to choose the right eCommerce marketing agency for your business

There are a lot of eCommerce marketing solutions on the market, so how do you choose the right one for your business? Here are a few tips:

Look for a solution that is tailored to your specific needs.
Make sure the digital agency has a good track record - take a look at their past work and see if they have a history of success with similar eCommerce businesses.
Make sure the pricing is right for your marketing budget.
Take the time to research different solutions and compare their features.
Read reviews and testimonials from other customers.
Talk to the digital marketing team at the solution provider before committing.
Make sure the communication style of the solution provider is a good fit for your business online.

ViewPointInnovators VS Other eCommerce Marketing Agencies

LEVERAGE THE YEARS OF EXPERIENCE IN PAID ADVERTISING

ViewPointInnovators is mainly focused on just 1 specific avenue - paid advertising. Most eCommerce marketing companies expand their marketing services just to rake in more money, which results in a diluted focus and often poor results. Year after year, we continue to refine our skills in paid advertising. This laser-focus allows us to stay at the forefront of changes in the marketplace and provides our clients with unbeatable results. This allows Adapted to be an 'expert' in one area and provide the best results for their eCommerce clients.

CLIENT-CENTRIC APPROACH

Because each business is different, we take the time to get to know each and every one of our clients in order to create the best eCommerce digital marketing strategy possible. We analyze past data, research your competition, and dive into your eCommerce website to come up with a plan that will help you stand out from the rest. We don't just use a splatstick blueprint for all the clients, since we know every one of them has individual challenges, history, budgets, and goals.

TRANSPARENCY

We strive to be as transparent as possible with our clients - from how we're spending their money, to what's working and what isn't. We believe that an open and honest relationship is key to success. That's why we share all of our daily, weekly, and monthly reports, make weekly calls, and are always available for a call on Slack or Zoom.

TRACK RECORD OF SUCCESS

We have a proven track record of success with many happy clients in eCommerce space. We have helped them increase website traffic, conversions and sales. We'd be happy to put you in touch with some of them so you can hear directly from them about our work together.

Ready For a FREE Consultation?

Hop on a call and find out if we are a good match!

(30-minute free strategy call – no strings attached)

Remember:

If you decide to work with us and don’t get profitable results, you will get a full refund on the agency fee. This is something no other agency is willing to offer because they cannot deliver profitable results at scale.

*Offer is valid for online business with a proven product-market fit.

ViewPointInnovators